eCommerce enables a firm or individual to conduct business over the internet. It operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, & consumer to business.
Important eCommerce features:-
- Content management capabilities
- Promotional tools
- Easy to use checkout
- Reporting tools
- Integrated blog/ articles section
- Email marketing integration
- Multiple payment options
Drupal has evolved from being a pure content management system to a full-fledged eCommerce site-builder. It focuses on enterprise operations that drive business results.